Episode 106 – Staying Engaged with Your Past Customers & Clients

Episode 107 - The Power of Testimonials in Your Local Advertising
Episode 105 – The Importance of Having Cash Flow in Your Business

 

Should you buy equipment with a loan

 

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Episode 106

The Local Small Business Coach Podcast 

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Staying Engaged with Your Past Customers / Clients Here is what we discuss in today's episode:

Quick Tip: You want to create a business that can survive all 12 months and not just 9 months of the year. While we have discussed seasonal businesses more back in episode 40, the important thing to remember is, find ways to fill the down months to help ease the massive drops in business that you are prone to.

Your Questions Answered: We discussed a question on should you take on debt to purchase equipment or tools to grow your business? As I mentioned, that depends if you have business backed up, ready to go. Then it might be worth it. But if you will grow slowly with the purchase, you are better off saving up the money and then making the purchase. This will take away the pressure of needing to create business immediately to at least break even with the loan payment.

Tammy's Rant: In my weekly rant, we discussed why It is very important that you realize that anyone you hire, whether on your payroll or in a temporary basis, is a representation of you and your values. You must set those expectations and they must know that you are going to follow up on them. Especially if they are out of your eyesight and in front of your potential customers and clients.

Today's Business Tip:

Finally, we wrapped up with our tip of the week where we discussed the importance of staying in touch with your past customers and clients and how it is much easier to keep an existing raving fan vs trying to find and convert a new one. We went over a few ways that you can work this into your weekly routine. This is an area that we all, including myself, need to commit to going forward.

 

Don't forget to listen to the show by clicking on the player or by listening on your favorite podcast app

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8 Steps to 100,000 profitDon’t forget, if you are looking to take your local small business to $100,000 in profit, head on over to LocalSmallBusinessCoach.com/8steps to download the free ebook & workbook called: 8 Steps Local Small Business Owners Need to Take to Make $100,000 in Profit.  Where I’ll walk you through how to double or triple your current profit level.

Also, don’t forget to shoot me an email on any topic or question you would love for me to cover in an upcoming episode of the show. Just send your ideas to tammy@localsmallbusinesscoach.com.

 




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HELPFUL LINKS

GET YOUR FREE – 10 Questions Every Small Business Owner Needs to Ask to Evaluate their Business – WORKBOOK

Get Your FREE eBook – 8 Steps to Increasing Your Profits in Your Local Small Business

Our Training Materials for Local Small Business Owners: TrainingforLocalSmallBusinessOwners.com

Starting a Local Small Business WebsiteStartALocalSmallBusiness.com

Get a FREE Audiobook! Take your Business Books on the Road with You!   CLICK to GET YOUR FREE AUDIOBOOK

My Recommended Bookkeeping Program for Local Small Business Owners: Freshbooks Link

Why? Helps you invoice quicker and more importantly, get paid quicker. Let’s you know when your clients have opened the email and they even help send reminders. Clients / customers can pay right from their phone or computer. Give it a Try: Freshbooks

**Freshbooks & Audible are affiliate links. This costs you nothing. I only recommend due to how much folks have loved it. I am paid a small commission but trust me. Even I use it. Try it for free for 30 days and see if you don’t love it too!

 




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Two Great Books to Help You With Your Small Business:

Highly Recommend all Local Small Business Owners Read the eMyth by Micheal Gerber. You will learn some critical things about running your business.

 

The second book is one I wrote based off a popular example I always use when folks are trying to understand their role as a leader with their people. Check it out.

 

 

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2017-06-18T19:47:39+00:00

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