Episode 100 – My Podcast Learnings Mirror Our Small Business Learnings
Knowing When to Pivot in Your Small Business
In today’s episode: We discuss a few of the lessons I’ve learned podcasting that relate to our local small businesses. We also discuss when you need to pivot in your small business and how I will be pivoting with the podcast too.
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Episode 100: My Podcast Learnings Mirror Our Small Business Learnings
Welcome back to the Local Small Business Coach Podcast. I am your coach, Tammy Adams.
Today we are going to take a look at the lessons I've learned from podcasting so far and how it relates to our small businesses
Hey everyone, welcome to our 100th episode!
You know, when I started this podcast back in September of ‘16, I didn’t have any concrete plans on what wanted to accomplish, other than to open up my brain, share my experiences and help as many local small business owners as I could.
I have had so much fun doing this podcast and spending this time with you. I look forward to our next 100 episodes together.
When I look at what I’m most proud of and where I see opportunities, I realize how far we still have to go. Before I jump into the topic for the day, I wanted to share with you some of my thoughts on both the past, where we are today and where I hope to take the show. As I share my lessons learned while doing this podcast, I want to share why I think they relate to all of our small businesses.
WHAT I’M HAPPY WITH
Let’s start with what I’m happy with. I have been excited to watch the number of you joining each episode grow. Yes, it has been a slow growth, but I’m ok with that. Just like in our small businesses, slow, steady growth is the best kind as it is more sustainable. If we take on too much too soon, we flame out. Even if successful, we risk being a victim our success. Sure, I would like more folks joining us each episode, but I have faith they will find us. And I know that more I continue to add value that help you, hopefully you will share with others.
Another thing I’m happy with is, how the show is being received. The feedback that I’ve gotten from folks has really inspired me to want to do better. Just as we need to hear from our customers so we can continually improve, I need to hear from you so that I can ensure you are getting the information you need to grow and improve your business. I’ve had folks telling me the tips each episode had been very helpful. Which leads to something I see as an opportunity.
WHAT I SEE AS AN OPPORTUNITY
The best way for me to provide you the tools and resources for your business, I need to find ways for you to share your needs. Some of my best topics are inspired but questions I get from local business owners. The more I can hear from you, the more I can hit your needs.
Think about your customers. We have talked in the past about ensuring your products or services match their needs and not just what you think they need. I’m not different, I need to stay in touch with you in the field and your needs to ensure I’m on target with your current needs.
I can’t stress enough how much I would love if you could shoot me emails at firstname.lastname@example.org with your questions or requests for future shows.
Another opportunity I have is, balancing all my ideas that go along with the podcast. I take these episodes seriously and put time into creating them so I capture the ideas I want to share. The challenge has been, on many episodes, I think of cool tools or videos I could create to give as bonus materials. The problem is, they get put on a “to do list” when I can carve out more time. If this doesn’t scream how we as business owners have great ideas to drive our business but never make the time to accomplish them, then I don’t know what does. It all goes back to spending time on your business and not just in. And in this case, I need to spend more time working on the tools to support my podcast and not just the episodes. I need to carve out the time to take it to the next level.
Which leads me to the topic I want to discuss today.
KNOWING WHEN TO PIVOT
When we start our business, we have an idea of what we want them to grow into. For some of us, we wake up 6 months or a year later and realize that that path we started down, isn’t giving us as much joy or as much money as we thought it would.
For example, maybe you start out as a general handyman but discover you really enjoy working on the painting jobs you get. You begin to wish you could just focus on painting jobs and maybe dabble in the other repairs when needed. You want to change your business model.
Maybe you are in the same position in your business? Or maybe, you love what you do, but you realize that one part of your business does better than another and you wonder if you should pivot and focus on this area vs the one you do?
Sometimes in our businesses, we need to make the tough call to pivot and change the direction we are going. This can make great business sense. Now, this doesn’t mean jump from item to item trying to figure out what you should be doing. You need to put a plan together and work the plan. However, sometimes the right thing to do is make that pivot.
WHY WOULD YOU PIVOT?
So why would you want to pivot? Your business might naturally go down this path. People might want one service or product over another. Or, you might discover, no one wants the service or product you are offering. You may have to start over or change directions.
Maybe, the customer you are targeting isn’t the customer that you are getting. Maybe you need to focus on a different group of folks.
Now, there is another reason you might want to pivot. If your business is taking up so much of your time that you just can’t work on the other areas of your business that need attention, then you are facing a need to pivot slightly to free up the time you need to take your business to that next level.
The reality is, we make small pivots in our business all the time. However, sometimes we might need to make bigger ones. Pivots are good things when well thought out and there is a plan of attack in place. If you give up or stop one thing, you need to know how you will make up those sales doing something differently.
So, don’t be afraid to pivot. Just have a plan and know why you plan to pivot.
A NEW DIRECTION FOR THE PODCAST
So, what does pivoting have to do with the lessons I’ve learned doing this podcast? Well, as I have gotten closer to this 100th episode, I realized it was a great time to step back and ask myself, how do I balance creating a great podcast full of impactful tips and tools and creating the tools and resources you need to implement them.
As the podcast has evolved, I realize now, more than ever, how much this is my passion. The mission I feel to serve the needs of the local small business owner. I feel you are so underserved out there. Everyone seems to focus on all the other types of small businesses.
Who is out there helping those, that serve our communities? I want to be one of those people. I realize how critical the local small business owner is to keeping our communities humming along. I’ve actually been frustrated that I don’t have enough time to do everything that I want to work on. Someday I hope to do this full time, but for now, my time is limited.
So, over the past few weeks, as this 100th episode has neared, I’ve been wondering if I need to pivot. What do I need to change in the way I do things, to free up the time to create these tools I mentioned earlier?
In the past, I shared that I work on this podcast when I come home at night. When I made the choice to do a 3 day a week podcast, I knew it would be a challenge to keep up with. But I felt strongly at that time, that having shorter episodes, more often was the way to go. But now I wonder if that was the right choice.
On one hand, I wouldn’t change a thing. I have learned so much and I’ve had so much fun and I’ve grown as a podcaster and as a coach. But I realize that going forward, I need to change the format of the show.
A BETTER SHOW COMING
Please don’t get me wrong, the show is only going to get better. I have so many great ideas that I hope to accomplish in the coming year and into future years. But, I think if I go to one episode that not only covers the tips I’ve been giving and I continue to answer your questions plus I sprinkle in a few more ideas I’ve been thinking about, I can still provide a great podcast that will help you increase your sales, boost your profits, improve your processes and help to develop your teams.
While more work will go into the podcast episode, it will free up some of the time I need to create the other tools & resources folks have asked me for. I think I can create a great win win. Another benefit to one episode a week is, it will give folks time to dive into the areas we cover each week. I’ve had feedback that with three episodes, folks never get the time to try and work on the tips we cover, before we hop to the next idea.
I’m still finalizing what I want this to look like, so hang with me. I think you will be happy.
As I wrap up this episode, I want to thank you from the bottom of my heart for your support. It has meant a lot. I’ve have been having a blast. But I do need your help. I would love more input from you. Please continue to email me your questions. These will always be part of the show. Plus, I’d love it if you had any best practices that you would like to share with others.
I look forward to our next 100 episodes. Please join me will you? Just take a moment to hit that subscribe button. This way you never miss an episode. And, if you are new to the podcast, head on back and download the previous episodes. I think you will find some nuggets to help you take your business to the next level.
And as we wrap up this episode I want you to know, that I realize being a local small business owner can be a lonely gig at times. But you don’t have to do it alone. Just know, I’m always here for you.
If you love the podcast and what we are talking about, then please leave a 5 star review so other local small business owners know this is a podcast that they can’t miss.
Meanwhile, I wish you the best in your business and remember: Great Customer Service, coupled with Great business practices will set you on the path to Great Profits!
Bye for now…..
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See you on the next episode!
Two Great Books to Help You With Your Small Business:
Highly Recommend all Local Small Business Owners Read the eMyth by Micheal Gerber. You will learn some critical things about running your business.
The second book is one I wrote based off a popular example I always use when folks are trying to understand their role as a leader with their people. Check it out.
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