Why Being a Local Small Business Owner is Great in Today's World
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The Local Small Business Coach Podcast
Here is what we discuss in today's episode:
Why Being a Local Small Business Owner is Great in Today's World:
Will a Local Small Business Survive Technology, Automation & Outsourcing
In today’s episode, we discuss…
Why being a local small business is a great option to those that are worried about losing their jobs to technology, automation and outsourcing. The world is full of doom and gloom and everyone is worried that they will lose their job to these changes. For those really wanting to ensure they survive all the changes, remember these 3 tips:
- Pick the Right Business
- Adapt and Change to Fit the Current Demand
- Customer Service is and Always Will Be Your Secret Weapon
Doing so will help you create a business that can last for many years, regardless of what happens in the world.
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Hey, badass business owners. Welcome to another episode of the Local Small Business Coach Podcast where each week, my goal is to help you get one step closer to that $100,000 in profit!
And I want to welcome those of you on the Start a Local Small Business Podcast.
I thought I would do something a little different today. When I decided on my topic for the week for the Local Small Business Coach Podcast, I realized what a great topic for those that are thinking of starting a local business as well.
So instead of recording two different podcasts episodes, I thought I’d do one and share it with both of you.
Today I want to take you back in time when you worked for other companies. For many of you, you still probably do. Maybe you experienced losing your job or at least worried you would.
The news is full of doom and gloom about how we are losing our jobs to technology, outsourcing, immigrants, and automation. After all, it is true that many cashier jobs are being replaced by automated ordering or checkout systems, coal is being replaced by solar and many manufacturing jobs are being either outsourced or automated. These are just a few of the changes the workforce is going through. And we are struggling with it.
By the way, this is happening everywhere, not just here in the states. But here is something crazier, nothing today is like it was 100 years ago and nothing 100 years ago was like it was a 100 years prior to that. The problem is, things just change faster today due to the advancement s in technology.
When I started with Home Depot back in 1986, big-box retailers like Walmart, Home Depot, and a place called Price Club, the Costco of its time, were being accused of ending mom and pops and putting small business owners out of business. Flash forward 30 years and while some businesses have gone out of business, small local business owners are stronger than ever. Heck, many of which live at Home Depot, Lowes or Menards. They have found a synergy between their businesses.
Now that there is so much attention on these challenges with technology, outsourcing, and automation and people feeling like their job will be eliminated at any time, there has never been a greater time to be a local small business owner.
ARE LOCAL SMALL BUSINESSES SAFE FROM JOB ELIMINATION?
After all, this is one area that seems to keep growing in spite of all these job eliminating things going on. The Local Small Business Owner is becoming more creative and specialized. Homeowners are finding that they don’t have to do anything if they don’t want to, just hire a local small business owner.
Let’s think about this, the vast majority of local businesses aren’t going to be outsourced to other areas. Maybe some out of area competitors might reek some havoc, but that is no different than what you have today.
And how are they going to automate plumbers, electricians, handymen, house cleaners, and a host of other business that require a hands-on approach?
And as for fighting for jobs against, emigrants, you have the ability to start and grow any business as much as they do. There is no advantage here. It is all about hard work and making stuff happen. He or she that wants it the most, will win!
Oh, and as for technology, in most cases, this might even help you just as much as it might hurt you. The tools of most trades have improved dramatically over the years. Technology will more than likely help you vs hurt you.
You see, local small business owners have a unique situation. Due to so many of you taking your businesses into the home, it is hard for those jobs to disappear through all these doom and gloom things we hear on the TV.
JOB SECURITY – A LOCAL SMALL BUSINESS OWNER
To me, one of the best ways to create job & income security is to open a local small business. Especially if you are worried about losing a “normal job”. And since most of you are already full-time local small business owners, you have a great shot at creating a business that should be able to survive these forces that are taking away jobs from so many corporate white collar and many blue-collar jobs.
You have the ability to create something that can last generations if you want. Your job security is completely in your hands.
3 THINGS YOU CAN DO TO AVOID JOB ELIMINATION
I think it is important to take a look at 3 things you can do to avoid job elimination with your local small business.
Pick the Right Business – Now, this might seem like a no brainer. But if you really want to ensure that your business will not be eliminated, then look at history and see the ones that have survived through the years. These are businesses that have survived all the other massive changes that have happened. These are the folks that provide services that require a person to do them and needs that should last for many years. These are your plumbers, handymen, deck builders, landscapers, cleaners, etc.
Even if you think of your ice cream shops, fast-food joints, restaurants, etc. While parts might get automated, the need for owners and the use of these services will continue.
People have loved their pets forever, heck, Cleopatra was buried with her cat if I recall. And this love just gets stronger. So, anything servicing this need should continue to be strong for years.
And these are just a few of the examples. There are tons of business out there. So, if you are worried about job elimination, then pick one that should last for many years.
Adapt and Change to Fit the Current Demand – Let’s face it, there are some businesses that might not disappear due to automation or outsourcing, but they might disappear due to the community no longer needing the business. Think about the shoe cobbler or horse shoer. While once solid businesses to open, the need for these services changed when shoes became disposable and the invention of the car.
So, an option for those in businesses that might disappear for other reasons, keep an eye on the market and be ready to pivot or expand.
If you think about it, we encourage this for seasonal businesses today. Fill those down months with other businesses.
The key is to not bury your head in the sand and act as if the change is not coming. I see this within the real estate agent world right now. People are so anti-Zillow that they are completely missing the point, that the internet is changing the needs of the clients who can do the homework without an agent. The agents that will win the battle are those that adapt their business to the way people will be buying and selling their homes in the future.
Love it or not, it will happen whether we want it to or not. Fighting this change will only result in your business coming to an end. No matter what changes happen, if you don’t learn to pivot you are dooming your business when you didn’t have to have it happen.
So please don’t be stubborn. Keep your eyes and ears on the pulse of the community and the type of business you are in. Adjust as needed and you should stay in business for quite some time.
Customer Service is and Always Will Be Your Secret Weapon – The 3rd thing you want to do is, never forget you’re your #1 secret weapon to keeping your business hot in your marketplace, will always be customer service. Even as businesses move towards robots and other technology, people still going to go kicking and screaming as they want a real person to interact with. They crave human contact and customer service.
Think about it, we have had technological advances in our telephone services for years and I guarantee you that almost everytime you are trying to reach a human, you cuss up a storm as you punch, 4, 3, 3, 2, 0,0,0,0, just give me a damn person!!!! Arrrg
Some of you get upset with the fact we have taken away cashiers at the store and your local fast-food joint. You want a person. People want great customer service. They want their socks knocked off. So take advantage of your customers and clients core need. Give them service like no other.
THERE HAS NEVER BEEN A BETTER TIME TO BE A LOCAL SMALL BUSINESS OWNER
You know, there really has never been a better time to be a local small business owner? Sure there will be tough times. Heck, the recession that hit in 2008 proved that only the strong will survive, but guess what, many local small business owners, not only survived, but many came out of it thriving. They figured out to pivot and how to run better businesses.
Here is where I want to challenge each of you. Whether you are just starting out with building a local small business or if you have been running one for years.
Remember how you couldn’t wait to begin your journey into entrepreneurship? You wanted to make this leap so bad. You wanted to be your own boss. You wanted to create the income you knew you could. You knew you could create the job security that you wanted. You wanted to take control your own destiny.
Those of you starting now can’t wait and those of you doing it today hustle your ass off every single day doing what you love and creating the future you wanted.
Stop worrying about the world changing so fast. Stop worrying about things you can’t control. Stop worrying about what some politician is doing. There are people in business for 30, 40 and 50 years. You can’t tell me that they haven’t seen their fair share of change, of different presidents, of world chaos. They don’t focus on what they can’t control. They focus on what they can control.
Don’t get hung up on all the rhetoric. I’m not saying don’t care. You absolutely should care. You need to be informed. But what I am saying is, you also need to keep your head down and focus on your customer and their needs. As long as you are providing what they need and taking great care of them, plus you are running a smart business, you can create a business that survives all of this doom and gloom going around.
So for those of you that are thinking of starting a local small business, I hope you are even more fired up at what you are thinking about jumping into. And for those of you that are already in the game, I want you to make sure you are doing the 3 things we discussed earlier:
- You are adapting to the changes that come your way? Are you embracing the way the world is evolving?
- You are in the right business that has the ability to last for years? And if you are in a special niche business, no problem, just plan on pivoting as you see the writing on the wall that change is a coming.
- You are keeping customer service your #1 priority. Don’t let automation and technology replace your greatest weapon. Remember, the majority of people want that human contact.
If you focus on these three things, you will give yourself an excellent shot at creating a local business that will a long time.
Don’t forget, if you are looking to take your local small business to $100,000 in profit, head on over to LocalSmallBusinessCoach.com/8steps to download the free ebook & workbook called: 8 Steps Local Small Business Owners Need to Take to Make $100,000 in Profit. Where I’ll walk you through how to double or triple your current profit level.
Also, don’t forget to shoot me an email on any topic or question you would love for me to cover in an upcoming episode of the show. Just send your ideas to firstname.lastname@example.org.
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Two Great Books to Help You With Your Small Business:
Highly Recommend all Local Small Business Owners Read the eMyth by Micheal Gerber. You will learn some critical things about running your business.
The second book is one I wrote based off a popular example I always use when folks are trying to understand their role as a leader with their people. Check it out.
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