Do You Know What Your Customers Want vs What You Think They Need?

What is Your Unique Selling Point?
Episode 107 - The Power of Testimonials in Your Local Advertising

 

Click to Listen to the Show:

 

Episode 108

The Local Small Business Coach Podcast 

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Here is what we discuss in today's episode:

Your Questions Answered: We discuss Roger's question on if he should have a uniform or logo'd shirts for his landscaping business. So we dive into the reasons that having a uniform will be good for not only Roger's business, but yours as well.

Tammy's Rant: Today is a different type of rant. My rant today is about an awesome experience I have at a dental office that was under staffed and handled a variety of issues really well.

Today's Business Tip:  Finally, our tip is on making sure that you are not just providing what you think your customer needs but you should be providing what they want. How sometimes what they need doesn't line up. You must take them on a journey to help them understand why they need them.  Remember, help them understand the benefits vs the features. Solve a pain point.

 

Don't forget to listen to the show by clicking on the player or by listening on your favorite podcast app

Click to Listen to the Show:

 

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8 Steps to 100,000 profitDon’t forget, if you are looking to take your local small business to $100,000 in profit, head on over to LocalSmallBusinessCoach.com/8steps to download the free ebook & workbook called: 8 Steps Local Small Business Owners Need to Take to Make $100,000 in Profit.  Where I’ll walk you through how to double or triple your current profit level.

Also, don’t forget to shoot me an email on any topic or question you would love for me to cover in an upcoming episode of the show. Just send your ideas to tammy@localsmallbusinesscoach.com.

 




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HELPFUL LINKS

GET YOUR FREE – 10 Questions Every Small Business Owner Needs to Ask to Evaluate their Business – WORKBOOK

Get Your FREE eBook – 8 Steps to Increasing Your Profits in Your Local Small Business

Our Training Materials for Local Small Business Owners: TrainingforLocalSmallBusinessOwners.com

Starting a Local Small Business WebsiteStartALocalSmallBusiness.com

Get a FREE Audiobook! Take your Business Books on the Road with You!   CLICK to GET YOUR FREE AUDIOBOOK

My Recommended Bookkeeping Program for Local Small Business Owners: Freshbooks Link

Why? Helps you invoice quicker and more importantly, get paid quicker. Let’s you know when your clients have opened the email and they even help send reminders. Clients / customers can pay right from their phone or computer. Give it a Try: Freshbooks

**Freshbooks & Audible are affiliate links. This costs you nothing. I only recommend due to how much folks have loved it. I am paid a small commission but trust me. Even I use it. Try it for free for 30 days and see if you don’t love it too!

 




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Two Great Books to Help You With Your Small Business:

Highly Recommend all Local Small Business Owners Read the eMyth by Micheal Gerber. You will learn some critical things about running your business.

 

The second book is one I wrote based off a popular example I always use when folks are trying to understand their role as a leader with their people. Check it out.

 

 

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Training for Local Small Business Owners

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2017-07-09T19:47:05+00:00

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