The Best Way to Expose Your Business to Your Community
In today’s episode: We take a question from Sully who wonders if it is worth the cost of a car wrap. Do you get a return on your investment?
Here are the Show Notes from the Episode:
**keep in mind that show notes are raw and only highlight what is in the episode. Listen to the show for the full content**
Episode 22 – Question Episode: Do Car Wraps Really Work? / Air Date: Nov 11 2016
The Local Small Business Coach
Welcome back to the Local Small Business Coach Podcast, I am your coach Tammy Adams.
Today is Friday, so you know that means we will be taking one of your questions. Don’t forget, that if you would like to ask a question and possibly have me answer it on the podcast, then head on over to the localsmallbuinsesscoach.com website to leave your question with the speakpipe button. Or just shoot it to me at email@example.com. Even if I don’t cover it on the podcast, I will always try and get back with you. So shoot those suckers to me.
With that said, let’s dive right in.
Today’s question comes from Sully,
I have a carpet cleaning business and I have been on the fence about getting my van covered with one of those car wraps. They aren’t cheap and I’m having a hard time justifying the cost. I know you mentioned that you had one and I’m curious if you think it is worth this high cost?
Hey Sully, have a case of sticker shock, do you? I don’t blame you. Those suckers aren’t cheap. Had I been asked this question prior to 2010 I would have had the complete opposite answer than what I have for you today. Back then, I would have seen the price and ran for the hills. Who in their right mind pays that much money when they can slap some magnets on for under $100? But now after having seen the benefits first hand, I’m a huge fan.
For those of you that don’t know what a car/truck wrap is, you have probably seen one a thousand times. It is when you take your vehicle and completely cover it with your advertising. Normally you will have your logo on all 4 sides and maybe even the hood. You might include some pictures of what your business is about. Stuff like that. For example, when I had mine, not only did it say baskin robbins and my address and phone number, but I also had giant pictures of ice cream, shakes, cakes, etc.
Like I mentioned, I’m sure all of you have seen these on the highway or in your neighborhood. You can’t miss them as they really stand out and catch your eye. Which is exactly why you want one!
Sully, obviously, I am a fan, but let’s take a look at the pros and cons of having your vehicle wrapped.
Pros and Cons
First up, let’s talk about the Cons…
Here are the Cons:
The Cost – As we mentioned earlier, these puppies aren’t cheap and honestly, this is the #1 con to them. Now the cost does vary depending on what type of vehicle you wrap. The larger vehicles obviously have more surface area and take more vinyl wrapping material. But believe it or not, even smaller ones can cost more if they have a lot of cutting in and detail to work around.
o So what exactly is this cost? You can be looking at anywhere between $1500 on up towards $5,000 for a large van or box truck. Obviously a van will be more than a smart car.
o It will also depend if you have your own graphics or they have to create from scratch
Another con, You should hand wash or beware of certain car washes that might scratch or tear the wrap. They can take a good beating but one scratch might lead to it starting to peel off
Let’s take a look at the Pros
Which by the way, far outweigh in my eyes, the cons
When done right, these puppies can last for years. The latest technology is saying 5-7 years. With some places saying almost 10 years. Since most of you will have work trucks, you might find that you are more in that 5 – 7 year range depending on how much abuse your vehicle takes.
The wrap actually will protect the original paint from UV, road debris, road salt and offer the paint protection from chips, nicks and scratches. So yes while a tear in the vinyl will be a con but the protection part is a pro
You can always peel it off later. Let’s say you decide to sell the vehicle or close the business for some reason or maybe change your graphics. You can always peel it off without damaging the paint usually. Since it is put on with heat, a little hit loosens the vinyl and it comes off. When I closed my store, I obviously couldn’t keep driving around with ice cream all over my truck. I could have gone back to the place that put it on but I used a weekend to take it off myself. Not going to lie, it was a pain in the kester in some spots. Specifically on my roof and hood as the heat of Arizona and the heat of the engine baked it on a little more than on the sides that just peeled right off.
You are a driving billboard for your business. You will never have to worry that people will not see you or learn about your business. I would be sitting at stop lights and have that feeling that someone was staring at me. Sure enough, someone was looking at the ice cream on the sides. I can’t tell you how many people actually thought I had ice cream in my truck, that is how good the wrap was. Heck, I had kids offering me free food at every fast food in exchange for ice cream. You should have seen their faces when I told them it wasn’t their food to offer me for free. One of the fun perks were the little kids that loved to point and smile. Even better, they would beg their parents to take them for some ice cream. Yahoo
o Now, there is a con buried in this one. If you are one of those drivers that like to ride people’s butt, flip off people or yell at them, then I do not recommend you get a car wrap. You will kill your reputation in the community as people will know you are a butthead. Better that they don’t know that. LOL. I’m pretty sure that isn’t what you would want to advertise. I was always thankful that I wasn’t one of these types of drivers.
o Oh, another hidden con? There was no hiding. I went to our casino for a buffet once and the next day I had folks asking me if I had fun gambling. LOL But, unless you part of the witness protection program, I’m sure you will be ok with this one.
Ok, So, what is The #1 Pro of doing a car wrap? Dollar for dollar it is the best money you can spend on advertising. Think about it. Let’s say you get a truck wrap for $3000 and it lasts on the low side of just 5 years. That means you are getting all of this great advertising for an average cost of only $50! I challenge you to find any advertising for $50 that will help you get your brand out there like a wrap will! If you get more than 5 years, that number just keeps going down!
Sully, I know that initial $3000 is a killer. But if you put it in your budget and save up, you will never regret the money you spend. You can come up with some really cool graphics to really tell the story of what you do and who you are. Maybe you have a picture on the side of your vehicle that shows a carpet of before and after. Maybe a stain that is gone after you get to it. Another hint, use some catchy colors and go bold. Don’t worry about drawing too much attention to yourself, that is exactly what you want! You want to be memorable!
Yes, I am a fan of car wraps. But I’m a bigger fan of any advertising that gets your brand and business out to as many people as possible. Nothing gets more eyeballs than a well done vehicle wrap! Especially for a business like yours that is constantly on the go and can be seen all over town. Go for it Sully! Make that commitment and shout your business down every street you drive!
As I wrap this episode up.. (Sorry, that pun just made me laugh) I want to share a funny story about when I first got my truck wrapped. It will double as a word of caution.
When I first got my truck wrapped, I had a full tank of gas. So I drove around for about a week before I needed to get some gas. Normally I fill up around a ¼ of tank but on this one night, I was almost on fumes. Around 11pm I pulled into the local gas station like I always did and hopped out to put my gas in.
Now, keep in mind, I’ve had my truck since 2000 and have put gas in it hundreds of times. So this particular night, went through the same motions I had for the past 10 years.
I put my card in, selected my gas choice and turned to open my gas tank and filler up. Only one problem. I couldn’t see my gas tank cover. Confused, I walked around to the other side of my truck that to see if for some reason I pulled into the pump wrong. Nope, no gas tank cover on this side either.
Thinking the dark was playing tricks on my eyes, I walk back over and still didn’t see it. So I rubbed my hand over the area that I thought my tank was and had to laugh when I realized they had covered over my gas tank lid and never cut it out.
Hmm, now what do I do? I couldn’t get to the tank, I didn’t have enough gas to get home and I was pretty sure that the gas station attendant wasn’t going to be able to help. Then I had an ah ha moment. I always have a utility knife in my truck. So I grab it and proceed to cut around the gas cap to free it from its vinyl tomb. I laughed all the way home.
The moral of this story? Walk your vehicle after the wrap to make sure that not only is your gas cap is free but look for those details that you will miss when you are so excited to see the final product.
Thanks for the question Sully. Send me a picture if you do it, I’d love to see how it came out.
For the rest of you, don’t forget to send in your question. Remember, each week I will select one lucky person from the questions I get or the reviews that are left and do a free one on one coaching call. call. So once you leave either a call or rating, shoot me an email at firstname.lastname@example.org to let me know and I’ll make sure you are included in the drawing.
So until next time, remember, if you like what we are taking about, then make sure to subscribe to the podcast so you don’t miss an episode, if you love the podcast and what we are talking about, then please leave a 5 star review so other local small business owners know this is a podcast that they can’t miss.
Meanwhile, I wish you the best in your business and remember: Great Customer Service, coupled with Great business practices will set you on the path to Great Profits!
Bye for now…..
Have a Question You Want Asked on Air? Shoot Me Your Question
Podcast Website: LocalSmallBusinessCoach.com
Leave your Message on the website with the SpeakPipe Button or just email me at Tammy@LocalSmallBusinessCoach.com
Episode Show Notes: Episode 22 – Local Small Business Coach Podcast
Our Training Materials for Local Small Business Owners: TrainingforLocalSmallBusinessOwners.com
Starting a Local Small Business Website: StartALocalSmallBusiness.com
My Recommended Bookkeeping Program for Local Small Business Owners: Freshbooks Link
Why? Helps you invoice quicker and more importantly, get paid quicker. Let’s you know when your clients have opened the email and they even help send reminders. Clients / customers can pay right from their phone or computer. Give it a Try: Freshbooks
**Freshbooks is an affiliate link. This costs you nothing. I only recommend due to how much folks have loved it. I am paid a small commission but trust me. Even I use it. Try it for free for 30 days and see if you don’t love it too!
Today's episode, as well as all of our episodes, is brought to you by trainingforlocalsmallbusinessowners.com. Where we provide free tips, tools and resources for your local small business. So whether you are just starting out or you've been in business for a while and want to learn more ways to increase your profit, boost your sales, improve your processes and develop stronger teams then head on over once again to trainingforlocalsmallbusinessowners.com..
And if you are Thinking of Starting a Local Small business, over at StartALocalSmallBusiness.com we have lots of free tools and resources to help you get your local small business started. Plus, we now have a more in-depth course to Help Get you going. It has 12 modules, 50 mini videos and 13 downloadable tools a person can use to start their local small business. You can find the link once again at StartALocalSmallBusiness.com. I also have set up a special discount code for listeners of the podcast. At checkout, just add the code PODCAST to save 25%.
See you on the next episode!