Being the backup choice can be very profitable for your growing business
Episode 136 – The Local Small Business Coach Podcast
Here is what we discuss in today's episode:
When #2 Gets Their Shot at Being #1:
In today’s episode, we discuss…
Why you want to set yourself up to be to be your potential customers/clients #2 choice. The thing to remember is, everyone’s #2 will eventually get their shot at being #1. So, it is important that you set yourself up to be ready when it comes to your turn to show why you should be their #1 choice for your services or products.
Being the backup choice can be very profitable for your growing business.
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Two Great Books to Help You With Your Small Business:
Highly Recommend all Local Small Business Owners Read the eMyth by Micheal Gerber. You will learn some critical things about running your business.
The second book is one I wrote based off a popular example I always use when folks are trying to understand their role as a leader with their people. Check it out.
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